Google is joining the ereader market with the iriver E-reader. According to the Google Blog, it'll cost about the same as a Kindle. Their new e-reader will be available at Target this weekend.
Here's your chance to take a look at a rendition of it at the Official Google Blog: The first Google eBooks-integrated e-reader: iriver Story HD
So, what do you think? Ready to trade in your Kindle?
A tip of the fedora to PG at The Passive Voice.