Saturday, March 12, 2016

Kobo's Michael Tamblyn on the Age of E-Reading - Publishing Perspectives

Panzer was tootling around in the Catosphere and decided to make a stop at the Publishing Perspectives site. Our intelligent traveling kitty found a post about Kobo there.

It's worth looking at.
The post is an interview by Mark Piesing with Kobo's Michael Tamblyn. According to Mr. Tamblyn, Kobo is making a profit on their ereaders with 2015 being their best year. Kobo's ebook reader users are in the 50 - 70 year old range. Why? Younger people don't have the time, interest or money to read ebooks at the level people in the higher age group do. Mr. Tamblyn also says the company started a new program at Christmas called Kobo Welcome for people unfamiliar with ereaders and ebooks which was well-received by their target market.

Panzer says, "Hmm ... Interesting ... I wonder ... Is Amazon looking at the 50 to 70 year old market?"

Note: This is a l-o-n-g-ish post. You'll need a cup of cocoa and muffin for your reading today.

To read the post, tootle over to Michael Tamblyn

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