Vincent Zandri's Sunday blog was about the importance of good covers for your branding. Zandri discusses how authors can use their covers to help readers click that Buy Me button.
Branding is important to authors. I write in three different genres. Using my name Fiona L. Woods, I write cats involved in crime mysteries. Hence this blog: Cats and Crime. The covers for my ebooks in this series have cats on them. These are part of my branding plan. I have other branding programs for my other two genres.
Zandri uses John Locke as one of his examples. Locke uses a woman's legs on his covers as his ebook branding. That way, whenever a reader sees a cover with those legs on it, he or she knows it's a John Locke ebook.
Read Vincent Zandri's SUNDAY BLOG in BED: The Eye of the Reader to help you with your own ebook branding.