Panzer has been searching the Catosphere looking for ebook marketing ideas.
He's got some of the same questions you have about book promotion. Wondering what an Author Platform is? Wondering how to set one up? Wondering if he even needs one? And, finally, wondering how much he really needs to do to have one?
According to author Elizabeth Craig, not as much as he thought. She breaks setting up an Author Platform into four steps.
Panzer discovered he has most of it already done. He didn't even know he was building an Author Platform when he was doing it!
So, tootle on over to Author Services At The Bistro and read Guest Author Elizabeth Craig and her writing tips and see if you already built your Platform.