Thursday, May 22, 2014

Keyword Press and YouTube Stars

Doesn't make sense to me.
Bad boy Panzer took a trip over to the New York Times site today.

He found a post he couldn't believe.

Simon and Schuster's Atria Publishing division has formed an alliance with United Talent Artists. The two have started a new publishing firm called Keyword Press. Keyword will publish books from YouTube stars.

You read that right.

YouTube stars will now be offered publishing contracts. And who are these YouTube stars? So far, they've signed Shane Dawson, Justine Ezarik, Connor Franta, Joey Graceffa, and Shay Butler. These five have 20 million subscribes among them on YouTube.

Panzer says, "What do YouTube subscribers have to do with publishing? I guess Keyword Press will find out."

This is a v-e-r-y l-o-n-g post, so grab a huge cup of tea before you go read it.

If you're interested in YouTube stars and publishing, tootle over to YouTube Stars

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