Friday, November 13, 2015

Barnes & Noble Chairman Creates TV Ad With Tony Bennett and Lady Gaga - The Wall Street Journal

Today Panzer made a trip to The Wall Street Journal site. After some digging around, our adventurous kitty boy found some news about Barnes and Noble in a post by Jeffrey A. Trachtenberg there.

Hmmm ... shopping time already.
According to Mr. Trachtenberg's post, Barnes and Noble Chairman Leonard Riggio is back helping the book store chain get started in the holiday shopping arena. Mr. Riggio has started Barnes and Noble's launch into the holiday season sales market with a TV commercial featuring performers Tony Bennett and Lady Gaga. The two are gift shopping for each other in one of the chain's bricks and mortar stores. This marks Mr. Riggio's first hands on work with the company in a decade. The post has interesting facts about how Mr. Riggio actually put the commercial and the performers together. Also included is information about his past involvement with the company.

Panzer says, "Are you ready to start your holiday shopping? You know ... they do have other books besides mine that you might like."

Note: This is a v-e-r-y l-o-n-g post, so bring a v-e-r-y l-a-r-g-e cup of tea.

To read the post, tootle over to Barnes and Noble chairman

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