Google's ad blocker could make it the "judge and jury" of online ads - VICE News

Today Panzer was tootling around in the Catosphere just enjoying the relaxing ride. Occasionally, our inquisitive kitty boy finds new and interesting places he's never been before. Today was one of those days. He discovered a site called VICE News. With a little digging around there he found a post about Google's new ad blocker.

Panzer doesn't usually cover news outside the publishing world, but this post has some interesting information in it. According to Noah Kilwin's post, Google will introduce a new ad blocker next year for the Chrome web browser. The ad blocker will block company ads which don't adhere to the rules of a group Google belongs to called the Coalition for Better Ads. Of course, Google will determine which ads don't adhere to the rules and are therefore blocked by the ad blocker. There's also going to be a pay system called Funding Choices where you can pay to receive ads. This post includes several links to other posts about the new ad blocker and the Funding Choices options.

Pay for ads? Why?

Panzer says, "Umm ... I just don't understand humans ... Why would you use an ad blocker with an add on so you can pay to get ads?"

Note: This is a long post. Bring a cup of tea and three muffins for today's reading selection. Bring a thermos of tea and half a dozen muffins if you plan to follow all the links too.

To read the post, tootle over to Google ad blocker