B&N Unveils New Apps and New Holiday Sales Strategy - Publishers Weekly

Already thinking about Christmas?

Panzer was out tootling around in the Catosphere when he heard holiday music. Our inquisitive kitty boy followed all the noise to the Publishers Weekly site. There he found a post about Barnes and Noble's plans for the holiday sales season.

According to the post by John Maher, Barnes and Noble has two new apps to make holiday shopping easier. The first is called Book Graph. When a customer chooses an online book to examine, the app gives them other similar books to consider. Included in the post is a link to the app. The second app is called SmartGift. After a customer purchases a gift they can send an email to the recipient. The recipient has the option to receive the gift or return it and pick another. There's also a holiday catalog/gift guide for the holiday season. Barnes and Noble also has a book drive for charity running until January 1, 2018. Customers can buy a book and donate it to the charity book drive.

Panzer says, "This little kitty thinks that second app is interesting. ... Mom can send an email to me that says 'I bought you a new cat sweater. If you don't like it you can exchange it for what you want.' ... Hmm ... Then I can exchange it for catnip. ... Sounds good to me."

Note: This is a long post. Bring a thermos of tea and three muffins for today's reading selection.

To read the post, tootle over to Barnes and Noble