Saturday, June 24, 2017

Jeff Bezos has advice for the news business: 'Ask people to pay. They will pay' - CNBC

Panzer was doing his weekly cleaning in the Panzermobile today when he found a wadded up post between the seats. Spreading it out flat on the floor, our fastidious kitty discovered it was a post from the CNBC site about Jeff Bezos. (In case you don't know who Jeff Bezos is, he's the founder of Amazon.)

Not what you want. What they want.
According to Matt Rosoff's post, Jeff Bezos gave a presentation at the Future of Newspapers conference. Mr. Bezos was at the conference because he bought The Washington Post newspaper in 2013 and turned it profitable by 2016. At the conference he gave his views on how newspapers need to adjust to the current reading public climate. One of his main points dealt with the fact he treats the newspaper like Amazon. In both instances, he always puts the customer/reader first. He also says, don't worry about the advertisers. In the end they don't pay the bills, the reader does. The post contains several other points of interest in creating a profitable newspaper.

Panzer says, "Hmm ... Always put the reader first? ... That's the same thing this little kitty does with his books."

Note: This is a huge post. Bring a thermos of tea and six muffins for today's reading selection.

To read the post, tootle over to Jeff Bezos

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