Will Walmart's eBook Gift Card Effort Succeed? - Bookworks

Today's trip into the Catosphere took Panzer to the Bookworks site. There our speedy kitty pilot found a post about the new Walmart ebook gift cards. Panzer told you about Walmart and Kobo's recent partnership to sell ebooks and ereaders at Walmart stores and at the new online store.

Maybe it will work this time.

Nate Hoffelder's Bookworks post examines Walmart's newest entry into the ebook gift card arena. The post includes a brief history of the ebook gift card. Turns out according to the history that this isn't Walmart's first time selling ebook gift cards. The company first jumped into the market in 2014 in Canadian Walmart stores and continued selling the gift cards into 2017. The history section includes several links to sites for more information about ebook gift cards. The gift cards available in the new U.S. Walmart stores are carried in a special section of the store. Each ebook gift card can only be used for a specific book. The post also includes photos of the store shelves to show how the cards are displayed.

Panzer says, "Hmm ... This little kitty isn't sure if the ebook gift cards will work except for birthdays and Christmas gifts."

Note: This is a h-u-g-e post. Bring Half a thermos of tea and three muffins for today's reading selection.

To read the post tootle over to Walmart

To read the post about the Walmart and Kobo eBookstore partnership tootle over to Walmart eBookstore