I've posted about fiction writer Dean Wesley Smith's ideas on how to get ebooks into brick and mortar book stores before. It's quite an intriguing idea.
Dean is still working on perfecting his plans for the book cards for the stores. At the World Science Fiction Convention a few weeks ago, he decided to try out his new products. He put together the book cards he designed a couple of months ago and inserted them inside a flat book cover. His sample at the blog looks great. He gave them out at the convention as gift cards.
You can read all about the cards' reception at the convention at The Writings and Opinions of Dean Wesley Smith. Be sure and read the comments section there after you finish Dean's post.