Storytel dots the 'i's with an Italy launch pending, having just opened in India - The New Publishing Standard

12 Days Until Christmas

Today's trip into the Catosphere took Panzer to The New Publishing Standard site. While our traveling kitty boy was digging around in the posts there his Santa hat slipped off, but he was able to find a post about Storytel and Amazon's Audible.

According to the post by Mark Williams, Sweden's audiobook producer and distributor Storytel has opened its platform in India. Storytel already has distribution in eight other countries, including Denmark, Finland, Netherlands, Norway, Poland, Russia, Spain, and Sweden. There are also two other country openings pending, one in the United Arab Emirates and one in Italy. Until now Storytel has strategically avoided opening its platform in countries where Amazon's Audible has already opened. With a pending opening in Italy, however, Storytel will be competing directly with Amazon when the Audible platform opens there in early 2018.

Panzer says, "Storytel is playing an interesting game of chess with Amazon. This little kitty can't wait to see what happens."

Note: This is a l-o-n-g post. Bring a cup of tea and three muffins for today's reading selection.

To read the post, tootle over to Storytel