Saturday, March 19, 2016

The King Coloring Books - PW (Publishers Weekly)

Panzer made a short trip into the Catosphere today. Our kitty traveler went to the Publishers' Weekly site. With just a little digging he found a post about the adult coloring book market.

As Panzer told you in February, adult coloring books are a huge market. The post in PW by Jim Milliot consists of an interview with Laurence King founder of U.K. publisher Laurence King Publishing. According to Mr. King his publishing company had a 300 percent increase in revenue in 2015 compared to 2014. How did the company manage to do that? Adult coloring books. In 2013 LKP published their first adult coloring book in Europe. Sales were brisk there, but when the books hit the U.S. market they took off. And in 2015 half of LKP's revenue came from the U.S.
Maybe there is a cat market.

Panzer says, "I'm still don't understand it, but I'm working on a coloring book for adult cats."

Note: This is a l-o-n-g post. You'll need a cup of tea and two muffins for your reading.

To read the post about Laurence King Publishing, tootle over to Laurence King Publishing

To read Panzer's post from February about adult coloring books, tootle over to adult coloring books

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