Thursday, March 31, 2016

What Amazon's OER Platform Means for Education Publishers - Book Business

They're always looking for new markets.
Panzer was tootling around in the Catosphere when he spotted a site he hasn't visited in a while. Our adventuresome kitty pilot stopped in at the Book Business site. With practically no digging at all he found a post about Amazon and their foray into the education market.

According to a post by Neal Goff, it looks like Amazon is planning to move into the K-12 education market. Amazon has been working on a new platform for Open Education Resources (OER). The new platform, Amazon Inspire, will search for OER material offered free to educators and then collate/file it for easy access. Apple and Google have already been making inroads into the K-12 market for at least two years, so Amazon's entry initially will be one of catch-up. The post also explains what Apple and Google's entry into the K-12 market has been like and it includes more information about the OER program and how that works.

Panzer says, "All these companies want to get consumers while they're young. Brand recognition is everything."

Note: This is a l-o-n-g post. You'll need a cup of tea and two muffins for your reading today.

To read the post, tootle over to Amazon

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