Wednesday, April 20, 2016

Book publishing is a resilient business: Kobo CEO

Panzer made a trip today to the CNBC site. With some digging around and rearranging of posts, he found one about Kobo.

50 to 80 years old?
The post by Luke Graham includes a video of an interview with Kobo CEO Michael Tamblyn. Mr. Tamblyn states in the interview that Kobo found in a study that 50 to 80 year olds are the ones driving the ereading business, not the 20 to 30 year olds as previously thought. It was also found that these same readers buy both ebooks and print books. Included beneath the video is a recap of the interview as well as extra information about audio books and their sales.

Panzer says, "Hmm ... Who's buying all those adult coloring books then? Is it the 20 to 30 year olds or the 50 to 80 year olds? Inquiring cats want to know."

Note: The video and the included post are long. The combination makes this a cup of tea and a large muffin read for you.

To watch the video and read the post, tootle over to Kobo CEO

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