A new app is trying to get India to read more by being the Netflix of books - Mashable

I lost my smartphone.

Panzer's trip today was a fun exploration in the Catosphere. Our brave kitty stopped in at the Mashable site. With just a little digging he found news about a new startup app company called Juggernaut.

According to the post by Sonam Joshi, a new smartphone app by Juggernaut is launching in India. The initial offering will be small at only 100 titles. The price per ebook will be between "Rs 10 (15 cents) and up to Rs 150 ($2.25)". For easy smartphone reading, the ebooks are less than 25,000 words. Currently, the books are commissioned. Juggernaut compares their service to Netflix. If the company finds the right approach, there appears to be a huge smartphone reading app market in India.

Panzer says, "This kitty will be watching Juggernaut to see how it goes."

Note: This is a l-o-n-g-ish post. A cup of tea and a muffin should be enough for today's reading session.

To read the post, tootle over to Juggernaut