HarperCollins Doubles Down on Video: New Youtube Channel Aims to Reach Readers Wherever They Are - Book Business

I'm always looking for new ideas.

Panzer's trip today took him to the Book Business site. There our kitty reporter found a post about HarperCollins new YouTube channel.

The post by Ellen Harvey explains about HarperCollins addition of a second YouTube channel to their book marketing program. Their first channel, Epic Reads, has done so well with YA readers that they've now added a second channel, Book Studio 16, for adult readers. Like Epic Reads, Book Studio 16 will feature interviews with authors about their books, their writing process, and their interests outside writing. The post also includes an interview with Marisa Benedetto and Lisa Sharkey the two working behind the channel.

Panzer says, "So ... it's like an online book club that meets on YouTube."

Note: This is a very l-o-n-g post. Bring a thermos of tea and a half dozen doughnuts for today's reading selection.

To read the post, tootle over to Harper Collins YouTube channel