How to kill a New York Times Bestseller - Book Business

Today, Panzer was cleaning out the Panzermobile when he saw something crumpled up under the passenger seat. Spreading it out flat our ingenious kitty discovered it was a post from the Book Business site about marketing books.

I really need a rest after all that work.

According to the post by Rob Eagar, some book publishers aren't taking advantage of the "New York Times Bestseller" factor. Mr. Eagar points out book buyers want New York Times (NYT) bestsellers. Quoting from The Shatzkin Files blog he says, 69 percent of all books (print, ebook and audio) are sold online. Therefore, publishers should include the NYT bestseller designation in a book description. However, many publishers don't and this results in lost sales to readers looking for them. Mr. Eagar demonstrates how publishers can follow the example of their competition and easily use the NYT bestseller designation at online retail sites.

Panzer says, "Hmm ... Maybe this is where indie authors have an advantage. There are several indies I've seen who use their mailing list to reach NYT bestseller status."

Note: This is a l-o-n-g post. Bring a thermos of tea and three muffins for today's reading selection.

To read the post, tootle over to New York Times bestseller