According to Mark Matousek, he visited an Amazon bookstore and a Barnes and Noble bookstore in New York City to see which provided a better book-buying customer experience. He compared store layouts, book selections, book displays, ease of store use, and other features customers would be interested in. Based on his observations and experiences in both stores Mr. Matousek determined Barnes and Noble is the winner. There are several photos taken inside both stores to illustrate various points in the post.
Where are the customers? |
Note: This is a long post. Bring a thermos of coffee and a dozen muffins for today's reading selection.
To read the post tootle over to Amazon Books vs Barnes and Noble
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