Today's trip into the Catosphere took Panzer to the Writer Beware site. There with some digging in the posts our intrepid traveling kitty boy found one about junk book marketing.
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Always check Writer Beware first.
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Victoria Strauss' post is divided into two sections. The first section of the post starts by explaining why paying for mass emailings of press releases, book trailers made with stock images and bad voice-overs, and several other dubious marketing campaigns are categorized as junk book marketing. The second section of the post is devoted to book fair representation marketing. This includes paying to have your book sit on a shelf with other books and paying for an advertisement in the representatives "magazine." Included in the section is a photo of one of the book fair marketing booths to illustrate why this is junk book marketing too. There are several links in the post to supporting information as well.
Panzer says, "Humans will believe anything."
Note: This is a long post. Bring a cup of tea and a large muffin for your reading. If you plan to follow the links in the post, you'll have to decide what else to bring to eat and drink.
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