Holiday Comps Rose 4.0% at B&N - Publishers Weekly

Today, Panzer made a trip to the Publishers Weekly site. With a little digging around our traveling kitty boy found a post about Barnes and Noble's holiday sales figures.

I knew they could do it.

According to Jim Milliot, Barnes and Noble CEO Len Riggio reported an increase in holiday sales for the company's stores. Barnes and Noble same store holiday sales comparing 2017 to 2018 rose 4 percent. This was due in part to increased advertising by the company in 2018. The company's order online-pickup in store feature also contributed to the increased sales figures.

Panzer says, "This little kitty knew the order online-pickup in store feature would help sales because it's faster (just search the website) and less expensive (no shipping charges)."

Note: This is a short post. Bring a cup of tea for today's reading selection.

To read the post tootle over to Barnes and Noble sales