Friday, July 23, 2021

Reaching Readers at the Dollar Store - Publishers Weekly

Today, Panzer made a stop at the Publishers Weekly site. With a little digging in the posts, our inquisitive kitty found one about selling in dollar stores.

An interesting market idea.
According to the post by Karen Raugust, some of those books you see in dollar stores aren't remaindered books. They're actually books supplied by publishers. Dollar General, Dollar Tree, Five Below, and Family Dollar stores are all viable market places for new book sales. While the profit margins are lower, the opportunity for greater sales will make up for it. The post includes interviews with publishers and distributors. The sale of children's books is concentrated on.

Panzer says, "This little kitty didn't know those were new books."

Note: This is a very long post. Bring a thermos of iced tea and two muffins for your reading today.

To read the post tootle over to Dollar Store

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