Kensington to Introduce Larger Mass Market Format - Publishers Weekly

Today, Panzer decided to make a trip to the Publishers Weekly site. With a little digging in the posts our inquisitive kitty boy found one about publisher Kensington's new paperback format.

A new market for Kensington?

According to Jim Milliot's post, publisher Kensington is introducing a new larger paperback format in September. The new format will be 4.75 x 7 inches with a new font. Of course, the increase in size means an increase in price of $1.00 more per book.

Panzer says, "Hmm ... Larger format? Easier to read print? Appeal to an older reader market? Or just easier to hold?"

Note: This is a medium length post. Bring a cup of tea and a muffin for today's reading selection.

To read the post tootle over to Kensington